I was reading about this Harvard case study entitled Heidi Roizen. It is a study carried out to analyse peoples perceptions of women and men in the work place. In the study two groups of people were given a paper which discussed real life successful entrepreneur from Silicon Valley.
The only slight difference was that one of the two groups study had been changed to show Heidi as being called Howard. They were therefore in their minds reading about a successful man instead of a successful woman.
The results of the study showed that although both groups found Heidi and Howard to be equally talented and able, they found that Howard was more likeable. This was shocking given that all the other info had been left the same apart from the name change.
The video below sums this up perfectly.